If you haven't heard or uttered the words "Paris Hilton", you might be living under a rock. Or lucky enough to live far enough away from a culture obsessed with guilty pleasures like Paris Hilton gossip.

Paris Hilton is the partying heiress of the filthy rich Hilton family, the daughter of Rick and Kathy Hilton who will one day leave their children millions of dollars from the Hilton hotel chain.

No one is immune to Paris Hilton fever? I've seen more than a few episodes of "The Simple Life" starring Paris Hilton and best friend Nicole Richie. But they're not best friends any more...

From the famous Paris Hilton and Rick Solomon sex tape, to the name of her dog, Tinkerbell, and her endless string of boyfriends, it seems that the public knows way too much about Paris -- and can't seem to get enough of her. At first I thought this was the two minutes of fame for Paris Hilton. It turns out it's been more than two years, and the press is still at it, and Paris is eating it up.

Does Paris Hilton ever tire of the endless stream of paparazzi? I don't think so. I actually think Paris Hilton likes it, and fashioned her life in such a way that it has turned out exactly as planned. Paris Hilton is a money-making machine, a brand, and a publicity machine. Paris Hilton is a self made socialite.

Paris Hilton is also an actress, singer, reality show star, homemade video star, model, and product endorser. The list goes on for Paris Hilton. Is there a method to the Paris Hilton madness? Or is it just marketing genius from someone behind the Paris Hilton scenes?

I guess we'll never know. Just like we'll never stop hearing about the heiress, Paris Hilton.

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